If people
can’t find your Alaskan business online, you’re missing out on potential
customers and revenue.
In fact, a
recent study has found that approximately 81% of customers search online before
purchasing products or services, with 60% starting with search engines before
browsing through a particular website. Those numbers make it clear how
important it is for your business to remain visible on the web, and more specifically,
on search engine results.
While
creating your own website is an important step in accomplishing this goal, it
should not be the end of your online marketing efforts. Today, it’s wise to
assume that all of your competitors have their own websites too, so how would
your business stand out?
This is
where search engine optimization (SEO) comes in. SEO applies particular guidelines
and strategies to various aspects of your website such as design, coding,
promotion, content, and links. When done correctly, SEO will push your
website’s ranking up, eventually making your business one of the first results
that people see when they search for terms related to it.
Optimizing
a website may seem like a daunting process for those without skills and
experience in the field, but outsourcing the task to SEO companies takes care
of this challenge easily. No matter how you decide to do it, however, the goal
is the same: to reach as high up the search engine results ladder as you can
and stay there.
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