These days, innovations with digital devices are what define developments in online marketing. For one, smart phones allow users to access information at the palm of their hands with a single tap. With more and more users going mobile, it’s critical to maximize your marketing efforts in this platform to gain an edge in the industry. 2015 SEO Trends Last year marked a milestone in digital marketing, when the number of mobile-only internet users surpassed that of desktop users. This significant change in consumer behavior has major implications for overall online marketing particularly in search engine optimization (SEO). Google even released an algorithm solely for evaluating the mobile responsiveness of various websites. Despite the rising number of mobile users, a website that is compatible for other platforms (like tablets and desktops) is preferable to having one for mobile only.
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