The
past few years have seen a steady rise in Web searches conducted from mobile
devices. In response, Google and other major search engines began to roll out
algorithm updates that favored mobile responsive websites for the benefit of
on-the-go users. Don’t let your website
lag behind; start using these techniques
to rank higher on mobile searches:
User-Friendly
When
users look up your website on their handheld devices, they don’t want to wait
for it to load for five minutes. They also don’t want to have to zoom in to
read your content. You should opt for a design that would make it easier for
your users to navigate your website.
Shorter is Better
Unlike
in desktop searches where longer and targeted keywords work so well, mobile
searches lean towards shorter keywords. This is because people find it more
convenient not to have to type out long search phrases. Using shorter keywords
increases the possibility of you showing up on more mobile searches.
Going Local
Another
thing that smartphone users like to search for is what is immediately near
them. When your business is a restaurant, a mall, or anything that relies on
its location, it is best that you abide by the rules of local SEO. This way,
your website will be more visible to those nearest your business.
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