Just how important is good content in online
marketing?
It can actually help you defeat preconceived
notions. Imagine that you're running a travel agency in Alaska. You notice an
increasing number of people flocking to warmer states due to the relentless
snowstorm pounding the northeast. Florida and California easily pass as the
destination of choice, but Alaska isn't so lucky. Down to its name, the Final
Frontier carries the impression of having arctic weather year-round.
The last thing freezing Americans want right
now is more snow. Your goal is to attract as many visitors as possible to the
state. You have to convince them that it's not always cold in Alaska,
especially in the Panhandle. In fact, despite its position, Anchorage is warmer
than Chicago and Minneapolis most of the year, thanks to the warm air from nearby
Pacific.
Not everyone may believe it right away; the
cold myth has been with Alaska since time immemorial. Nevertheless, those in affected
industries must debunk any misconceptions people have to avoid losing
prospects. Unique, useful content, with compliance to search guidelines, is one
of the best ways to address these misgivings.
Whether you back it up with official
statistics or post a selfie of you sunbathing in Anchorage, people can be
convinced with enough proof through excellent content marketing.
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